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The Floralia, also known as the Florifertum, was an ancient Roman festival dedicated to Flora, the goddess of flowers and vegetation. It was held in late April through early May and symbolized the renewal of the cycle of life, marked with dancing, drinking, and flowers. While flowers decked the temples, Roman citizens wore colorful clothing instead of the usual white, and offerings were made of milk and honey to Flora.

This day was considered by the prostitutes of Rome to be their own.